Skill Spotlight: Media
Defined
Media is the plural form of the word medium. A medium is a means of sending a communication to an intended audience. Throughout most of human history, people communicated through three main media: speech, drawing, and writing. But in the middle of the 19th century media options suddenly exploded. The invention of photography, and then the telegraph and the telephone, changed the world. Within a century, radio, motion pictures, and television followed.
Today new media are being invented at a much faster pace than ever before. We still see films in theaters, but now we also make our own videos with smartphones. We chat, we text, we tweet, and each of these forms of online communication has its own “language” and creates its own experience.
Meanwhile, our stories and ideas change as they are translated from one medium to another. For example, a dialogue between two characters in a novel becomes very different when it is delivered by actors in a film—with close-ups, sound effects such as music, and other elements unique to the medium of film itself. Consequently, examining and comparing how different media affect the content and ideas of our communications is a very important 21st-century skill.
Identification and Application: